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	<title>AlwaysOn Technologies &#187; marketing</title>
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	<link>http://www.alwaysontechnologies.com</link>
	<description>Bringing Cloud Computing to the Consumer</description>
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		<title>Game Developers Are From Mercury and Marketing Is From Neptune</title>
		<link>http://www.alwaysontechnologies.com/blog/2008/09/20/game-developers-are-from-mercury-and-marketing-is-from-neptune/</link>
		<comments>http://www.alwaysontechnologies.com/blog/2008/09/20/game-developers-are-from-mercury-and-marketing-is-from-neptune/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 17:53:46 +0000</pubDate>
		<dc:creator>Lida</dc:creator>
				<category><![CDATA[Video Gaming]]></category>
		<category><![CDATA[game developer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[okami]]></category>
		<category><![CDATA[psychonauts]]></category>
		<category><![CDATA[publisher]]></category>

		<guid isPermaLink="false">http://alwaysongames.com/blog/2008/09/20/game-developers-are-from-mercury-and-marketing-is-from-neptune/</guid>
		<description><![CDATA[One of the big bogeymen in stories that developers tell each other is the &#8220;Marketing Department.&#8221; The story always ends up the same way, &#8220;and then we had to change the game &#8230; for the worse.&#8221; If you read any developer&#8217;s blogs, it is clear that most don&#8217;t hold marketing in high esteem. They are <a href="http://www.alwaysontechnologies.com/blog/2008/09/20/game-developers-are-from-mercury-and-marketing-is-from-neptune/" class="more-link">More &#62;</a>]]></description>
		<wfw:commentRss>http://www.alwaysontechnologies.com/blog/2008/09/20/game-developers-are-from-mercury-and-marketing-is-from-neptune/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have Sony Been Preparing Gamers for Losing the Final Fantasy XIII Exclusive?</title>
		<link>http://www.alwaysontechnologies.com/blog/2008/07/15/have-sony-been-preparing-gamers-for-losing-the-final-fantasy-xiii-exclusive/</link>
		<comments>http://www.alwaysontechnologies.com/blog/2008/07/15/have-sony-been-preparing-gamers-for-losing-the-final-fantasy-xiii-exclusive/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 19:06:41 +0000</pubDate>
		<dc:creator>Lida</dc:creator>
				<category><![CDATA[Video Gaming]]></category>
		<category><![CDATA[E3]]></category>
		<category><![CDATA[exclusives]]></category>
		<category><![CDATA[Final Fantasy XIII]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metal gear solid 4]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://alwaysongames.com/blog/2008/07/15/have-sony-been-preparing-gamers-for-losing-the-final-fantasy-xiii-exclusive/</guid>
		<description><![CDATA[Square-Enix announced that Final Fantasy XIII is coming to 360 during Microsoft&#8217;s E3 press conference yesterday. It came as a surprise to many people and has already gotten plenty of reaction from people. But I bet it wasn&#8217;t a surprise for Sony, since a deal between Square-Enix and Microsoft must have been in the works <a href="http://www.alwaysontechnologies.com/blog/2008/07/15/have-sony-been-preparing-gamers-for-losing-the-final-fantasy-xiii-exclusive/" class="more-link">More &#62;</a>]]></description>
		<wfw:commentRss>http://www.alwaysontechnologies.com/blog/2008/07/15/have-sony-been-preparing-gamers-for-losing-the-final-fantasy-xiii-exclusive/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why Sky High Development Budget is Good for Publishers</title>
		<link>http://www.alwaysontechnologies.com/blog/2008/06/22/why-sky-high-development-budget-is-good-for-publishers/</link>
		<comments>http://www.alwaysontechnologies.com/blog/2008/06/22/why-sky-high-development-budget-is-good-for-publishers/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 23:37:03 +0000</pubDate>
		<dc:creator>Lida</dc:creator>
				<category><![CDATA[Video Gaming]]></category>
		<category><![CDATA[development budget]]></category>
		<category><![CDATA[games industry]]></category>
		<category><![CDATA[GTA IV]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[monopoly]]></category>
		<category><![CDATA[publisher]]></category>
		<category><![CDATA[Punisher]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://alwaysongames.com/blog/2008/06/22/why-sky-high-development-budget-is-good-for-publishers/</guid>
		<description><![CDATA[The cost of developing a game has increased exponentially over the past few years. The first game I worked, &#8216;The Punisher,&#8217; had a development budget of six million dollars. I would say that&#8217;s in the middle range of development cost during that time. Nowadays, just marketing a high profile game will cost that much, with <a href="http://www.alwaysontechnologies.com/blog/2008/06/22/why-sky-high-development-budget-is-good-for-publishers/" class="more-link">More &#62;</a>]]></description>
		<wfw:commentRss>http://www.alwaysontechnologies.com/blog/2008/06/22/why-sky-high-development-budget-is-good-for-publishers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Lies We Tell : We never lie</title>
		<link>http://www.alwaysontechnologies.com/blog/2008/06/05/the-lies-we-tell-we-never-lie/</link>
		<comments>http://www.alwaysontechnologies.com/blog/2008/06/05/the-lies-we-tell-we-never-lie/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 21:44:17 +0000</pubDate>
		<dc:creator>Lida</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[GDC]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[sony]]></category>

		<guid isPermaLink="false">http://alwaysongames.com/blog/2008/06/05/the-lies-we-tell-we-never-lie/</guid>
		<description><![CDATA[Actually, I lied in the title, everything you hear from video game marketing and press releases are 100% the literal truth, as everyone knows. However, they are crafted to tell the truth but make people see more in the statement than there actually is. They do this through lies of omission or lies by implication. <a href="http://www.alwaysontechnologies.com/blog/2008/06/05/the-lies-we-tell-we-never-lie/" class="more-link">More &#62;</a>]]></description>
		<wfw:commentRss>http://www.alwaysontechnologies.com/blog/2008/06/05/the-lies-we-tell-we-never-lie/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Publisher/Game Studio Relationship</title>
		<link>http://www.alwaysontechnologies.com/blog/2008/05/26/the-publishergame-studio-relationship/</link>
		<comments>http://www.alwaysontechnologies.com/blog/2008/05/26/the-publishergame-studio-relationship/#comments</comments>
		<pubDate>Tue, 27 May 2008 02:46:14 +0000</pubDate>
		<dc:creator>Lida</dc:creator>
				<category><![CDATA[Video Gaming]]></category>
		<category><![CDATA[bioshock]]></category>
		<category><![CDATA[chemical x]]></category>
		<category><![CDATA[game developer]]></category>
		<category><![CDATA[greenlight]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publisher]]></category>

		<guid isPermaLink="false">http://alwaysongames.com/blog/2008/05/26/the-publishergame-studio-relationship/</guid>
		<description><![CDATA[Since the blog is called &#8220;Inside the Game Developer Studio,&#8221; I should talk a little bit about what a game studio is. A game studio is where the eternal dance between the money, the monkey, and marketroids takes place (that would be publisher, developer and marketing in layman&#8217;s terms). Given those things and add an <a href="http://www.alwaysontechnologies.com/blog/2008/05/26/the-publishergame-studio-relationship/" class="more-link">More &#62;</a>]]></description>
		<wfw:commentRss>http://www.alwaysontechnologies.com/blog/2008/05/26/the-publishergame-studio-relationship/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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