Posts tagged marketing
Game Developers Are From Mercury and Marketing Is From Neptune
Sep 20th
One of the big bogeymen in stories that developers tell each other is the “Marketing Department.” The story always ends up the same way, “and then we had to change the game … for the worse.” If you read any developer’s blogs, it is clear that most don’t hold marketing in high esteem. They are More >
Why Sky High Development Budget is Good for Publishers
Jun 22nd
The cost of developing a game has increased exponentially over the past few years. The first game I worked, ‘The Punisher,’ had a development budget of six million dollars. I would say that’s in the middle range of development cost during that time. Nowadays, just marketing a high profile game will cost that much, with More >
The Lies We Tell : We never lie
Jun 5th
Actually, I lied in the title, everything you hear from video game marketing and press releases are 100% the literal truth, as everyone knows. However, they are crafted to tell the truth but make people see more in the statement than there actually is. They do this through lies of omission or lies by implication. More >
The Publisher/Game Studio Relationship
May 26th
Since the blog is called “Inside the Game Developer Studio,” I should talk a little bit about what a game studio is. A game studio is where the eternal dance between the money, the monkey, and marketroids takes place (that would be publisher, developer and marketing in layman’s terms). Given those things and add an More >